MAXLINER & VANDAPAC DEBUT AT THE AAAE

MAXLINER & VANDAPAC DEBUT AT THE AAAE

With the help of our parent company Vandapac, the Maxliner Australia team debuted at the 2022 Australian Auto Aftermarket Expo in Melbourne from April 7-9. The Australian Auto Aftermarket Association organises the expo annually to bring together the industry’s best and brightest and showcase over 250 of the country’s leading brands. The 2022 event was the first event held post-COVID restrictions in Australia. The 2022 expo was the first time the association introduced a 4WD Innovation Zone. This zone made the perfect space for the team to introduce and educate the thousands of trade visitors from across Australia and New Zealand who visit the expo about the Maxliner product range and distributor and stockist opportunities across Australia.

In the weeks leading up to the expo, our crew worked closely with our fantastic event suppliers, including Otherside Productions, Vinage Customs, and Harry the Hirer, to design a stand that would showcase our products in a way that brought them to life. Our show stand combined interactive product displays that allowed attendees to touch and feel some of our most popular products. We used large format signage, point of sale, and video to complement the interactive product display to deliver key messages.

Products on display included;
– Australia’s newest canopy, the Maxliner Venture. Engineered and manufactured in the heartland of ute production in Thailand. In partnership with our Australian operational team.
– MaxCover Alloy Lid. A crowd favourite for customers looking for form and function. Offers a durable finish and total load-carrying capacity.
– Five Piece Tub Liners. These game-changing tray liners come in a five-piece knocked-down kit, making delivery and fitment a breeze.
– MaxBoxes. The perfect storage solution for turning a ute into a travelling toolbox or a perfectly organised camping companion.
– Floor Liners. Our most popular product, backed by a lifetime warranty, we sell over half a million sets a year.
– Flares. Our MaxUte flares allowed visitors to feel for our full styling range designed to help customers personalise their vehicles.

As part of the Vandapac and Maxliner display, the team gave guests who registered the chance to win a Maxx Surf Skate. With the lucky winner Narayan T from Victoria.

Want more? See what the AAAA had to say about our floor liners.